Based United Kingdom
Available Q1 2026
Day-rate on request
Taking on 2 projects this quarter

AI-powered growth systems for ecommerce and lead-gen brands.

I build quiz funnels, conversational chatbots, Klaviyo lifecycle systems and direct-response Meta creative for ecommerce and B2B brands. Engineered marketing infrastructure — without the agency markup.

Book a call ↗ See selected work
[ 01 ] Selected work
Shopify · Quiz Funnels
×2
Funnels live on production
UK Private Health Brand

Diagnostic quiz funnels driving Meta lead campaigns

Two custom conversational quizzes built inside Shopify, replacing static collection pages as the primary landing destination for paid Meta traffic.

The Blood Test Finder walks cold traffic through a multi-step symptom and goal assessment, segments by health concern, then recommends the matching blood test — with a built-in 5% off discount mechanic to close the loop. The TruCheck eligibility quiz pre-qualifies visitors for a high-ticket £1,199 cancer screening before sending them to checkout.

Both built in native Shopify Liquid + custom JavaScript (no quiz app dependency), with Apps Script-powered logging to Google Sheets and post-quiz Klaviyo flows.

×2
Quiz funnels live
5% off
Discount mechanic
Meta
Lead-gen channel
Shopify LiquidCustom JSKlaviyo Apps ScriptMeta AdsGA4
View Blood Test Finder live ↗    View TruCheck quiz live ↗
AI · Chatbase
6×
Monthly leads vs baseline
UK Manufacturing Brand · B2B

AI sales assistant for a global manufacturer

Built on Chatbase for a UK manufacturer that exports crop drying and processing equipment to clients in 100+ countries. Previous lead capture was a static contact form — converting at the rate you'd expect for a six-figure capital purchase.

The bot is trained on the full product catalogue, application guides, and technical specs. It handles inbound enquiries in natural language, qualifies prospects by crop, throughput, and geography, surfaces the matching equipment range, and captures full lead details before handing off to the sales team. Still live today, generating ~6× the previous monthly lead volume.

6×
Lead volume lift
100+
Export markets
Live
In production
ChatbaseRAGWeb Embed Lead CaptureCRM Handoff
See the bot live ↗
AI · Rep AI
24/7
Customer assistant on-site
UK Private Health Brand · DTC

AI shopping assistant on a high-volume Shopify store

Designed and deployed an AI shopping assistant on Rep AI for a UK private health-testing brand — trained on the full test catalogue, biomarker guides, clinic-location data, and ordering process. Replaces a generic customer-service approach with a context-aware assistant that recommends tests, answers clinical-adjacent questions, and routes customers to in-clinic or at-home testing options.

Embedded site-wide with scoped CSS so it inherits the brand system without breaking layout. Integrated with the existing knowledge base, refreshed automatically as the product catalogue evolves.

24/7
Always-on support
Site-wide
Deployment
Auto
Catalogue sync
Rep AIShopifyCustom CSS Knowledge BaseCatalogue Sync
Request a live demo ↗
Lifecycle · Klaviyo
2×
Monthly revenue uplift
UK Private Health Brand · DTC

Klaviyo lifecycle system that doubled monthly revenue

Built a full Klaviyo programme from the ground up — now the brand's highest-ROI marketing channel, responsible for doubling monthly revenue over the build-out period.

The system covers 5 customer personas with conditional content, from new-customer welcome series and post-purchase AI-assistant flows, through to lifestyle-moment campaigns (Men's Health Week, replenishment triggers, win-back sequences) and B2B clinic-partner launches. Designed with inline biomarker data visualisations, mobile-first responsive layouts, and table-based HTML that survives Outlook's rendering quirks and stays under Gmail's clipping threshold.

2×
Monthly revenue
38–40%
Avg open rate
53%
Add-to-cart rate
KlaviyoHTML EmailSegmentation Outlook-safeVML
Request work samples ↗
Meta Ads · UGC + Motion Creative

Direct-response Meta ad creative across personas

End-to-end creative production for Meta lead-gen and conversion campaigns — concepting, AI-assisted production, and copy. Mix of UGC-style stills targeting persona variations (commuter, runner, professional, lifestyle, surreal/disruptive) and motion graphic animations for product launches and symptom-led campaigns.

Built with Higgsfield for AI-driven UGC variations, Claude Code for copy and prompt iteration, and standard motion tools for animated assets. Designed to feed Meta's algorithm with the variation volume it needs while staying on brand.

Tap a thumbnail to play / enlarge — scroll for more
UGC kitchen creative UGC · Curious
UGC selfie creative UGC · Knowing
UGC London creative UGC · Commuter
UGC runner creative UGC · Symptoms
UGC surreal creative UGC · Disruptive
Clinic appointment ad Video · Clinic
Bloated animation Motion · Symptom
Signature Well Man Motion · Launch
Men's Health campaign Motion · Men's Health
HiggsfieldClaude CodeMeta Ads Manager UGC conceptingMotion design
[ 02 ] Packages
Founding rates These are introductory prices for my first three clients per service. Rates will increase once these slots are filled.
01 / Email

Klaviyo lifecycle, on retainer

Recent build: 2× monthly revenue, £1.2m generated in 5 months

Email Engine

An ongoing email partnership, not a one-shot build. I become your in-house email team — auditing, building, sending, optimising, and reporting. Scope adapts to what your roadmap needs each month.

  • Account audit + deliverability fix
  • Lifecycle flows (welcome, cart, post-purchase, browse, win-back, replenishment)
  • Branded HTML email templates
  • Persona-led segmentation
  • Weekly or bi-weekly campaign sends
  • A/B testing + ongoing optimisation
  • Pop-ups, signup forms, lead capture
  • Klaviyo SMS flows (where relevant)
  • List hygiene + segmentation upkeep
  • Outlook + Gmail-clip safe HTML build
  • Monthly reporting dashboard
  • Monthly insights + strategy call
From £1,500 / mo
10 hrs / week · Rolling monthly retainer
02 / Storefront

Shopify growth, diagnosed and built

I find the leak first, then build the fix — not the other way around

Growth Stack

A three-phase engagement for Shopify brands burning ad budget against under-performing storefronts. We don't agree on scope until I've actually looked at your funnel.

[ 01 ]

Diagnose

1 week · Written audit

I dig into your storefront, ad spend, analytics, and on-site flow. Output: a written report of where your funnel is leaking and which fixes will move the needle hardest.

From £650
[ 02 ]

Strategise

1 week · Scoped proposal

Based on the diagnosis, I build a phased strategy with scoped quotes for the recommended fixes. You pick which to ship first.

Included
[ 03 ]

Build

Scope-dependent · Implementation

Quiz funnels, AI chatbots, Klaviyo integrations, GA4 tracking, on-site CRO fixes — whatever the strategy surfaced as priority work.

Quoted from strategy
From £650
Entry: diagnosis · Full build scoped after strategy
03 / Creative

Meta ad creative

UGC stills + motion ads, AI-assisted production, all on-brand

Main offering · Monthly retainer
Studio Hours

For brands running paid Meta at scale and needing a constant flow of fresh creative — without locking into a fixed-scope project every time a refresh is needed. The way I prefer to work.

  • Static + video creative on demand
  • Hook + persona variations per brief
  • Quick-turn ad refreshes
  • Multi-aspect cuts (9:16, 1:1, 4:5)
  • Higgsfield-powered iteration
  • Storyboards + scripts as needed
  • Monthly briefing call
  • Asset library handover
£75 / hr
Monthly · Ad-hoc retainer · Min 10 hrs/mo
Or — one-off projects
Scroll Stoppers

A full month of static-ad variations. Built for brands testing into Meta who need volume + variety in their creative pipeline.

  • 12 static Meta ad creatives
  • 4–5 persona/hook variations
  • UGC concepts + branded designs
  • Copy + captions per ad
  • Editable source files
£950
2 weeks
Full mix
Scroll Stoppers+

Statics + video. The full Meta creative mix, Higgsfield-powered, ready to ship straight into BAU campaigns.

  • Everything in Scroll Stoppers
  • 5 video ads (UGC-style + motion)
  • Higgsfield-powered iteration
  • Storyboards + scripts
  • Final cuts (9:16, 1:1, 4:5)
£2,200
3–4 weeks
[ 03 ] About
Isha Deshpande
Available · 2026

Isha Deshpande

Growth marketer · AI builder · UK

I'm a growth marketer who builds. I help DTC and lead-gen brands diagnose where their funnel is leaking — then build the fix, whether that's email, paid creative, or on-site conversion infrastructure.

My strengths are Klaviyo email systems and Meta ad creative — but the real work starts with the audit. I find the loopholes most teams miss: SEO gaps, broken on-site flow, weak lifecycle, leaks in the buyer journey.

Then I build what's needed — quiz funnels, AI chatbots, lifecycle email — that have driven 2–5× conversion lifts for the brands I've worked with. If you're a DTC founder, growth lead, or agency partner with overflow, I'd like to hear from you.

[ 04 ] — Let's talk

Skip the back-and-forth. Book a 15-min intro.

Tell me what you're building. If it's something I can help with, I'll come back with a rough scope and price within 48 hours.

Book a call ↗
Or email isha@ishadeshpande.com